Retail MarketingConsumer PsychologyUrgency Marketing
Every Retailer Can Have an Amazon “Prime Day”
Have you heard about the upcoming Amazon Prime Day? Amazon's latest genius marketing move, on Wednesday July 15th, the company will offer all sorts of special deals only to Prime members. It’s being billed as “bigger than black friday” and “one of the biggest deal extravaganzas in the world.” Believe it or not, any retailer can do this kind of promotion.