conversion optimizationshopify marketingecommerce promotionsprofit marginsshopify discount codes
Shopify Discount Codes: A Guide to Boosting Sales Without Hurting Margins
For most Shopify merchants, discount codes feel like a necessary evil—a lever you pull to drive conversions. The problem is, while that "20% OFF" banner might provide a temporary revenue bump, it often carries a steep, hidden cost to your margins and brand perception. The challenge isn't just offering a discount; it's controlling who gets it, when, and why.