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How to Launch a Product Online: A Growth Playbook Rooted in Consumer Psychology
Tossing a new product onto your online store and hoping for the best isn't a launch—it's a gamble. A real launch is a carefully orchestrated event, one that builds a groundswell of excitement and turns potential buyers into loyal customers from day one. It’s less about the product itself and more about the story you tell and the anticipation you build before it even goes live.