Quikly Blog

Discover the science behind what makes consumers click "buy now" with actionable insights on urgency marketing, FOMO psychology, and proven tactics that top brands use to boost conversions.

Consumer Psychology

The consumer psychology of effectance (why consumers must feel smart)

If you’ve spent any time in the marketing field lately, you may be familiar with the thought that consumers are a “savvy” bunch. But did you know that they enjoy feeling smart as well?

Consumer Psychology

3 core psychological needs of consumers

As a B2C brand, your ability to meet consumers’ needs ties in closely with the success you’re able to achieve. Luckily, there are a few psychological elements that can help. And they aren’t expected to change anytime soon.

Loyalty ProgramsConsumer PsychologyB2C Marketing

What makes loyalty programs work?

Marketing staples aren’t just some random occurrence. They are tried-and-true tactics that through many industries, consumers and campaigns have proved worthy of being helpful to brands. Loyalty programs are a trusted marketing tool that provides consumers and brands with many benefits, but what makes them work?

Restaurant MarketingB2C Marketing

3 trending QSR stories in 2023

Thanks to a long-standing history in the hearts of food lovers everywhere, quick-service restaurants (QSR) are constant fixtures in headline news. Their virality is undeniable, and their innovativeness is top of the line.

Email MarketingB2C Marketing

Why consumers are tuning out your emails (according to GMass)

Once your brand builds its email list, it can be pretty disappointing to see that engagement from subscribers isn’t quite what you'd hoped for. You’re confident that at some point in the past your subscribers found value in your content, but now they’ve gone dark — and you’ve got the click-through rates to prove it.

Consumer PsychologyB2C MarketingSocial Proof in Marketing

How effective is social proof in impacting purchases?

Consumers interact with many outside influences during the consumer journey. One of the largest is their interactions with other consumers.

SMS MarketingB2C Marketing

How to increase the value of your text message marketing

To craft a strong text marketing message, you must know what to do and what to avoid. Familiarizing yourself with general SMS marketing mistakes is a good first step; deciding what content should go inside your message is the next.

SMS MarketingConsumer PsychologyScarcity Marketing

3 ideas to leverage scarcity in text message marketing

The element of scarcity creates a major psychological pull in consumers. It’s often leveraged through the use of flash sales, countdown timers, and exclusive product drops, but it can also be a power player in your text message marketing efforts.

Retail MarketingB2C MarketingConsumer Promotions and Rewards

What retail brands are doing for the new year

With 2023 underway, many brands are catering to the fresh start a new year brings with major deals, tailored products and celebratory marketing. Brands are displaying their new year promotions front and center, showing their deals in bold, big letters with eye-catching graphics to match.