Quikly Blog

Effectively serving consumers and meeting their needs can only be achieved by understanding what influences the customer lifecycle. Upon first glance, it can be easy to assume the best action for getting answers is asking consumers. But what if consumers don’t know why they make decisions?

Consumers’ needs are ever-evolving, and the online shopping experience is constantly changing. So what e-commerce baseline is the root of successful online experiences? Convenience.

From burgers and fries to soft drinks and shakes, fast-food menu items are staples in the quick-service experience. And they have a major impact on consumers. 

Since its inception, social media has been about people-driven, interactive, time-sensitive experiences. So it is no surprise that gamification exists within various social media touchpoints. 

There’s no doubt about it: Consumers are complex creatures, and understanding their behavior can occasionally feel like solving rocket science. But a few things remain constant fixtures in the consumer journey, and one of those is consumer usage habits.

When it comes to giving their time, customers are often in short supply. They want to “get in and get out” with their products and wallet intact. But one brand has mastered the art of getting customers to visit and take their time in the store. 

Having a competitive spirit is second nature to consumers. It can fuel behavior and drive them to act. Competition is also a psychological element that offers value to brands. 

Welcoming new customers into the fold requires skill and a willingness to know your customers on an intimate level. In short, personalization is key.

Creating anticipation in consumers is no easy task, but it’s certainly worthwhile. To inspire feelings of excitement and drive engagement, you must understand where anticipation comes from, what purpose it serves and the psychological elements it’s made of. 

Predicting marketing patterns and consumer trends is helpful for any brand marketer. And as email marketing develops, knowing what’s to come can help marketers better serve subscribers and stand out from the crowd.