Urgency MarketingB2C Marketing
3 definitions of urgency marketing
When a new concept makes its way into a well-known industry, defining it is necessary for establishing collective knowledge amongst thought-leaders.
Mobile App MarketingRestaurant Marketing
The role of data analytics in your QSR's mobile app marketing
Fast-food restaurants and mobile apps seem to be a recipe for success. After all, they’re both based on the beauty of convenience. But success isn’t always guaranteed. Even the most well-oiled QSR mobile apps can run into mishaps. What’s one worth avoiding? Not prioritizing data analytics.
Consumer Psychology
Want customers to feel a personal attachment to your brand? Here's the psychology behind it.
Consumers have a tendency to appreciate things that are relevant to them. In marketing, this concept appears in the form of tailored messaging, familiar or nostalgic products or personalized content. It’s also present in consumer behavior. Feelings of missing out or a desire to protect what's theirs can influence purchase decisions.
Consumer PsychologyConsumer Promotions and Rewards
How consumer psychology can elevate marketing campaigns
Once you’ve learned the core principles of consumer psychology, along with its benefits and tactics, you might find yourself ready to start using it. But you might also have more questions about what psychology in marketing campaigns looks like in action and whether it can truly help the bottom line.
