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    Consumer Psychology

    The consumer psychology behind holiday marketing

    The holiday season offers an opportunity for marketers to help consumers find and buy gifts for their friends and family that will hopefully bring fee...

    Consumer Psychology

    The psychological benefits of buying gifts for others

    At one point, the average American household spent 2% of their annual income on gifts, according to research cited by consumer psychologist Shilpa Mad...

    Consumer Psychology

    3 psychology hacks for your content marketing

    Knowing what makes someone tick or what influences them to make a certain decision is a secret ingredient in every successful content marketing strate...


    Appealing to consumers over the holidays using psychology

    Whether it's limited time offers, product innovations or other incentives to get people in the door — brands are vying for consumers' attention both i...


    Top trends for retail marketers to watch in 2020

    As 2019 ends, marketers are preparing for what the new decade has in store for them. 


    Top trends for restaurant marketers to watch in 2020

    As this decade comes to a close, marketers are preparing for what 2020 has in store for them. 

    Consumer Psychology

    Consumer psychology trends from 2019's Black Friday & Cyber Monday

    Spending habits around 2019’s Black Friday and Cyber Monday blew previous years’ out of the water.

    urgency marketing, scarcity, FOMO

    The changing nature of Black Friday as told by shoppers (with video)

    If there was one thing that was apparent around 2019’s Black Friday, it was the significant amount of money people are continuing to spend.

    Consumer Psychology

    Psychology and the rising popularity of group fitness classes

    The increase in the number of boutique fitness studios has continued to grow this year. According to the 2019 IHRSA Global Report, it doesn’t look lik...