Loyalty ProgramsRestaurant MarketingB2C Marketing
3 types of loyalty program incentives for your QSR
When it comes to giving customers what they want, restaurants have the recipe for success.
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Restaurant Marketing
Many people are choosing restaurants over third-party delivery services — here's why
During the pandemic, brick-and mortar-businesses of nearly every kind have seen a decline in foot traffic, and the food service industry has been hit particularly hard. Many restaurants haven’t survived. In the midst of this, you might assume more customers would flock to third-party delivery services, such as Grubhub, DoorDash and Uber Eats, which allow people to conveniently and safely order food from home or work. Yet recent research from Quikly shows this isn’t necessarily the case.
Restaurant MarketingScarcity MarketingB2C Marketing
How restaurants can cut through the noise with scarcity marketing (webinar recap)
QSR Automations and Quikly hosted a webinar called “How Restaurants Can Cut Through the Noise with Scarcity Marketing” on Thursday, November 7. If you missed it, don’t worry. We got you covered.
Restaurant Marketing
The hype around Popeyes' chicken sandwich (with video)
It was in August when Popeyes put its chicken sandwich in select restaurants, kicking off the “sandwich wars” against competitor Chick-fil-A.
Shortly after, Popeyes announced the launch of its chicken sandwich had been so successful that they ran out. The company also stated it would eventually be making its return — but they didn’t say when.
And then it happened. The signal consumers had been waiting for. On Sunday, Popeyes tweeted: “Y’all...It’s Sunday. 🏃🏃” with a GIF of its chicken sandwich attached.
The choice to release its $3.99 sandwich on a Sunday came with strategy. It happens to be the day Chick-fil-A is closed.
