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    on October 23, 2019 Restaurants

    The lunch paradox: How people are deciding where to eat (with video)

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    There are more options than ever before on where to eat. That was apparent during lunchtime in Detroit on Monday, October 21 as people left their offices to grab a quick bite:

    While some felt paralyzed, like psychologist Barry Schwartz details in his paradox of choice TED Talk, others liked all of the food opportunities. Customers said they were picking where to have a meal based on a restaurant’s speed of service, the price of its food and the menu items. 

    A few people described situations where they were unable to leave work, so they used apps like Ritual, a "social ordering" app where users can place pick up orders that others can add their own food onto, "piggybacking" off an existing order.

    So here’s the big question: How can restaurant marketers cut through the noise — standing out from all the other choices — to acquire new customers and drive frequency from existing ones?

    The answer can leave both companies and consumers feeling more satisfied.

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    Andrea Gonzales-Paul

    Andrea Gonzales-Paul is a brand journalist at Quikly. Her background is in storytelling, specifically working in TV news and documentary filmmaking.