Quikly Blog

There’s a lot of information on scarcity marketing out there: tactics you should try, benefits of incorporating scarcity, ideas for using scarcity in your marketing and more. With so much content to choose from, it can get overwhelming trying to figure out where to start.

As a B2C marketer, there are some areas of your career that you want to grasp with ease. The consumer decision-making process is probably high on that list. 

Building consumer anticipation is a skill many brands hope to perfect. This blog, filled with elements of psychology and elevated marketing practices, is designed to help you on that journey. 

Chances are if you’re looking to understand consumers, there’s a behavior — or set of behaviors — you want to get a good grasp on. 

How well do you truly know your customers? Most brands would argue that they know their target market to a tee, but the true test comes down to two words: social identity.

The consumer journey is often a “noisy” experience. Customers are met with numerous brands, marketing messages and purchase decisions that they have to sort through. Sometimes, those choices require a non-traditional solution: sound.