Quikly Blog

Discover the science behind what makes consumers click "buy now" with actionable insights on urgency marketing, FOMO psychology, and proven tactics that top brands use to boost conversions.

Consumer PsychologyB2C Marketing

5 ways to incorporate FOMO into your B2C marketing

When brands create a sense of scarcity, their products and services seem more desirable, driving up demand and ultimately boosting sales. But how can you influence a fear of missing out in ethical ways that also benefit your customers? You’ll need clear-cut tactics that meet your customers where they are and feature honest, psychology-heavy content.

Consumer PsychologyB2C MarketingCompetition in Marketing

4 benefits of leveraging competition within your B2C marketing

Late last year, we found ourselves wanting to learn more about the psychology of competition and how it gained its roots in consumer marketing. Our curiosity led us to Joseph Michelli, a Ph.D. Licensed Psychologist and New York Times #1 bestselling author, who gave us the origin story on consumer competition. He also shed light on a few benefits.

Consumer Psychology

Persuasion: The native language of effective marketing

At its core, marketing is all about effectively communicating messages that guide customers to make the best decisions. In many ways it is a form of persuasion.

Consumer PsychologyAnticipation in MarketingB2C Marketing

Your extensive guide to consumer anticipation

Building consumer anticipation is a skill many brands hope to perfect. This blog, filled with elements of psychology and elevated marketing practices, is designed to help you on that journey.

Consumer PsychologyConsumer Behavior

The top 5 influences on consumer behavior

Chances are if you’re looking to understand consumers, there’s a behavior — or set of behaviors — you want to get a good grasp on.

Consumer Psychology

Why customers hate making returns (according to brain science)

There are a few things every good marketer must know about customers: They feel pain when spending money, they enjoy simple customer experiences and most customers dislike making returns.

Consumer PsychologyConsumer Behavior

How social identity impacts consumer behavior

How well do you truly know your customers? Most brands would argue that they know their target market to a tee, but the true test comes down to two words: social identity.

Consumer Psychology

Marketing psychology: How sound affects consumer behavior

The consumer journey is often a “noisy” experience. Customers are met with numerous brands, marketing messages and purchase decisions that they have to sort through. Sometimes, those choices require a non-traditional solution: sound.

Consumer Psychology

What makes a product popular? The secret to viral marketing

It’s an age-old question that plagues the minds of marketers everywhere: How can you get people to talk about — and fall in love with — your brand? There’s a science to getting people to spread the word about your brand, especially to the point of viral marketing.

Consumer PsychologyB2C MarketingSocial Proof in Marketing

Marketing psychology: Your comprehensive guide to social proof

Have you ever found yourself interacting with a product or brand based on the actions of others? This might look like buying a product after seeing great reviews or opting for a different item if the reception from other customers isn’t good.