Quikly Blog

How well do you truly know your customers? Most brands would argue that they know their target market to a tee, but the true test comes down to two words: social identity.

The consumer journey is often a “noisy” experience. Customers are met with numerous brands, marketing messages and purchase decisions that they have to sort through. Sometimes, those choices require a non-traditional solution: sound.

It’s an age-old question that plagues the minds of marketers everywhere: How can you get people to talk about — and fall in love with — your brand? There’s a science to getting people to spread the word about your brand, especially to the point of viral marketing.

Have you ever found yourself interacting with a product or brand based on the actions of others? This might look like buying a product after seeing great reviews or opting for a different item if the reception from other customers isn’t good.

Have you ever picked up a product or chosen a brand because you connected with its color? You may have even if you don't realize it.