Quikly Blog
Discover the science behind what makes consumers click "buy now" with actionable insights on urgency marketing, FOMO psychology, and proven tactics that top brands use to boost conversions.
Every Retailer Can Have an Amazon “Prime Day”
Have you heard about the upcoming Amazon Prime Day? Amazon's latest genius marketing move, on Wednesday July 15th, the company will offer all sorts of special deals only to Prime members. It’s being billed as “bigger than black friday” and “one of the biggest deal extravaganzas in the world.” Believe it or not, any retailer can do this kind of promotion.
Customer Psychology & Digital Marketing
Steve Mann wrote a great article on Enterprise Irregulars last week called the Brains Behind Digital Marketing. This is a subject near and dear to my heart, because at Quikly, we have designed a promotional marketing platform that leverages customer psychology. We get customers excited by activating love of competition, fears about scarcity and missing out, and delight in anticipating something fun . . . especially when we don’t know exactly when it will happen.
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