Quikly Blog

I happened to be scrolling through social media two days ago when one tweet caught my eye. It was a post referring to Coca-Cola’s 2016 "Share A Coke" campaign that featured the soda bottles decorated with popular first names, designed to “create a more personal relationship with consumers and inspire shared moments of happiness.”

Text message marketing is a front-runner in brand communications. One study listed it as a preferred method of communication for nearly half of consumers, and it's oftentimes easy to use. Not to mention, 96 percent of adults in the U.S. own some variation of a “cell phone,” with many of them checking that device 10 times a day.

It’s been two months since my first “What I’ve learned about marketing psychology” check-in, and let me be the first to tell you: The learning hasn’t stopped.

Humans are a giving species. It’s even been said that we’re “hard-wired for generosity.” It’s a part of our psychological makeup, and it’s a driving force for some of our consumer buying decisions.

Competition in the marketplace is fierce, and some consumers are growing tired of the constant messages from brands, but there are a few email marketing trends making waves in retail communications. 

When it comes to growth, Pet Supplies Plus (PSP) is not slowing down. The independent pet retail franchise has seen a 23.5% growth rate over the past three years and has been No. 1 in the pet store category on Entrepreneur Magazine’s Franchise 500 List for seven years in a row. 

Two things are for certain: gaining the attention of consumers and convincing them to join your email list can have their difficulties. You’ve done both. Now, you’ve got your sights set on getting those email subscribers to become customers. 

In previous years, email marketing was the head honcho in town, helping businesses deliver top-notch marketing messages to email subscribers in real time. 

When a lot of people first hear about marketing psychology, a marketing strategy that focuses on the human behavior behind purchase decisions, it can be a bit of a shock to know that the way we shop isn’t just based on what products we believe are necessities, but why we think a product or service will better our quality of life. We learn that our brain, and all of its inner workings, help to influence our buying decisions and that, in some cases, our natural responses can be the main reason we made one choice over another.