Quikly Blog

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It was in August when Popeyes put its chicken sandwich in select restaurants, kicking off the “sandwich wars” against competitor Chick-fil-A.

Shortly after, Popeyes announced the launch of its chicken sandwich had been so successful that they ran out. The company also stated it would eventually be making its return — but they didn’t say when.

And then it happened. The signal consumers had been waiting for. On Sunday, Popeyes tweeted: “Y’all...It’s Sunday. 🏃🏃” with a GIF of its chicken sandwich attached.

The choice to release its $3.99 sandwich on a Sunday came with strategy. It happens to be the day Chick-fil-A is closed. 

In 1983, a sensation occurred in the form of the Cabbage Patch Kids. The public’s desire for what was marketed as the ugliest doll in the world became so dire that literal riots broke out around the holiday season in retail stores across the country. 

Scott Meves has spent the last seven years as CTO and co-founder of Quikly, a technology platform that uses psychological motivators — like scarcity, anticipation and fear of missing out — to help consumer-facing marketers achieve their goals faster and more cost-effectively. During this time, he’s used conversion rate optimization (CRO) to help drive hundreds of millions of dollars in sales for Fortune 500 companies. 

This post is part of a series called "B2C Psychology 1.0."

The innate desire to win is a trait that comes from our earliest ancestors. Competition, like scarcity, was once a mechanism used by humans in order to survive. 

This post is part of a series called "B2C Psychology 1.0."

Ever bought a product because your friend has it? Of course you have. And we’ll tell you why.

This post is part of a series called B2C Psychology 1.0

In a world where a single minute on the internet consists of 188 million emails sent, 3.8 million Google searches queried, 4.5 million YouTube videos viewed, and 1 million people logging into Facebook, it can be hard to reach and mobilize target audiences. But understanding the psychology behind why consumers buy is beneficial for marketers to cut through the noise.

This post is the first in a series called "B2C Psychology 1.0."

Dante Pirouz spent years working for an internationally acclaimed advertising agency on Madison Avenue in New York City with large brands, like Johnson & Johnson. Eventually, she was tasked with marketing cigarettes at a time corporations that profited off tobacco products were heavily protested. This got her thinking about the ethical questions surrounding marketing and if there was a better way of advertising that could benefit both companies and consumers.