Quikly Blog

Promotions are everywhere these days—every kind of business is using some form of discounting all year round. Even the companies who say they don’t discount do it every now and then. If you add your name to the email list of any luxury or high-end retailer who says they never discount, you will see that even they do it on occasion to liquidate inventory.

Differentiation is harder and harder to achieve in any industry, and loyalty programs are one way that brands in Retail, Food & Beverage, Consumer Packaged Goods, Hospitality, and Entertainment try to maintain a competitive edge.  

Once or twice a month, we like to highlight one of the campaigns we're running so that brands who are considering a Quikly can see how it works in real time. What better way to see how it all goes down than to play along with a live campaign?

Based on the intensity of Amazon’s marketing push, who wasn’t excited about Prime Day? I've spent my career speaking and writing about how marketers can leverage customer psychology to increase revenue, leads, and customer acquisition, and I've built a business around it. Prime Day seemed like it might be super-sizing the concept.

Retailers have a lot of marketing KPI's, including but not limited to increasing sales, boosting engagement, acquiring new and demographically relevant leads, and getting good data on those leads so they can be appropriately marketed to. A well-executed promotional marketing campaign can deliver on all those fronts.

Fact: There will be nearly 5 billion (yes, that's billion, not million) connected devices by the end of the year.