Quikly Blog

Doing anything for the first time can come with a learning curve, especially if you’re venturing into a relatively new field. If you’re deciding to launch your first urgency marketing campaign, it’s safe to assume you’ve seen the benefits and want to experience them for yourself. 

Consumer psychology promotes action, and one of the biggest examples of this lies in scarcity marketing. Brands often use scarcity marketing to drive hype around their products and maintain that demand going forward.

Amazon Prime Day, and related events is heavily rooted in urgency marketing.

Being able to nurture active, engaged mobile app users is an important goal for many brands. Yet, mobile app engagement rates aren’t as high as one might expect. Low user retention and conversion rates, consumer inundation with app messages and an unsatisfactory number of app downloads are common concerns in mobile app marketing, and solving them often depends on your ability to engage mobile app users.

Three minutes. That’s how quickly the average cell phone user checks a text message after receiving it — and it’s the same sense of urgency you want your SMS subscribers to have.

No matter what type of loyalty goal you're focused on, it’s safe to say that you want to meet your mark as soon as possible. In fact, the sooner the better. But you also realize loyalty isn’t something you can rush through. Building lasting relationships with customers takes time; your customers want to feel confident in their decisions, and once they do, you can trust they’ll stick with you for the long haul. 

As the Brand Journalist at Quikly, I feel it’s my duty to take you along with me as I learn the ins and outs of marketing psychology. In a way, we’ve learned a lot together and I’m proud to say I’ve made a major accomplishment in my career recently: I held my very first Quikly webinar on "The Psychology of Urgency Marketing: How to Motivate Consumers to Take Action."

You know all about social media marketing — its effectiveness, how to boost engagement, the impact marketing psychology can have on your goals within it — but what about its connection to urgency marketing?

When it comes to growth, Pet Supplies Plus (PSP) is not slowing down. The independent pet retail franchise has seen a 23.5% growth rate over the past three years and has been No. 1 in the pet store category on Entrepreneur Magazine’s Franchise 500 List for seven years in a row.