Quikly Blog

Email marketing campaigns are a tool all their own, but what is there to know about the tools that contribute to the success of this digital marketing strategy? 

While marketing psychology practices have certainly evolved over the years, certain psychological principles hold true. Some have proven to be successful in helping brands consistently reach email marketing goals.

An inside look at the happenings of brands, email subscriptions are designed to provide consumers with timely information. However, establishing a brand identity known for great email marketing requires more than a few carefully placed words or visuals. 

Moving Email CRM database members through the funnel is challenging. Email marketers want to maximize customer spending and profit by motivating incremental purchase behavior. But it’s difficult to create innovative content that motivates subscribers to engage. Standard offers often grow stale over time, becoming less effective at driving sales. The Quikly platform places emphasis on specific strategic objectives, leveraging existing incentives to create rewarding experiences.

Creating a strong email marketing strategy is a critical way to connect with your target audience. It allows marketers to speak directly to prospects, leads, current customers and even past customers. Email marketing can be used strategically to build loyalty and trust in your brand, eventually creating brand advocates. By tapping into your network of loyal brand members, referral programs have the potential to be your most effective marketing tool. Referral marketing is a tried-and-true means of leveraging existing customers to acquire high quality leads at scale and in a cost-effective way. However, implementing a thriving referral marketing program is not always a straightforward process and it can be easy to make mistakes that derail your efforts, failing to motivate customers to refer and ultimately missing the mark on driving new customers.

It’s beginning to look a lot like...Christmas? Wait, a minute. It’s August. But while consumers are thinking about back-to-school, many retailers already have their holiday plans locked and loaded.