
The keys to implementing personalization within your email marketing
Personalization is a part of the human experience — from your name to your interests, individualized circumstances help shape what you give your attention to.
Discover the science behind what makes consumers click "buy now" with actionable insights on urgency marketing, FOMO psychology, and proven tactics that top brands use to boost conversions.
By now, you’re an email subscriber champ, but we all know the real win is converting those subscribers into customers. To help guide you on your conversion conquest, be sure to familiarize yourself with the 5 email conversion best practices below. Then feel free to pick and choose tactics from any of the sections that you sense are a best fit to try with your subscribers.
The first marketing email was sent to roughly 400 potential customers in 1974. The story goes, the 400 recipients were converted into $13 million in sales. It’s just nowhere near as easy these days to send that little and sell so much. So how can you make your email acquisition and conversion efforts easier?