Quikly Blog

Personalization is a part of the human experience — from your name to your interests, individualized circumstances help shape what you give your attention to.

Here are two things marketers know for certain: Emails can help accomplish brand goals, and consumers value discounts. Knowing these, many brands have combined both strategies.

Email marketing may have gotten its start long before its text message and social media counterparts hit the scene, but its impact on the marketing world is still significant. A direct channel for marketers to connect with consumers, email marketing offers brands an invaluable communication method to serve the wants and needs of their customers.

Email marketing has a lot of different moving parts — starting with the infamous subject line.

If content is king, marketing is an empire where only the strong survive. 

Email marketing campaigns are a tool all their own, but what is there to know about the tools that contribute to the success of this digital marketing strategy? 

While marketing psychology practices have certainly evolved over the years, certain psychological principles hold true. Some have proven to be successful in helping brands consistently reach email marketing goals.

An inside look at the happenings of brands, email subscriptions are designed to provide consumers with timely information. However, establishing a brand identity known for great email marketing requires more than a few carefully placed words or visuals. 

Moving Email CRM database members through the funnel is challenging. Email marketers want to maximize customer spending and profit by motivating incremental purchase behavior. But it’s difficult to create innovative content that motivates subscribers to engage. Standard offers often grow stale over time, becoming less effective at driving sales. The Quikly platform places emphasis on specific strategic objectives, leveraging existing incentives to create rewarding experiences.