Quikly Blog

Discover the science behind what makes consumers click "buy now" with actionable insights on urgency marketing, FOMO psychology, and proven tactics that top brands use to boost conversions.

Consumer PsychologyScarcity MarketingB2C Marketing

How scarcity marketing drove hype around Supreme Oreos

This is a story of how a rising tide lifts all ships. Two entities coming together for mutual benefit. A type of collaboration that offers a little bit of something for both parties involved.

Restaurant MarketingScarcity MarketingB2C Marketing

How restaurants can cut through the noise with scarcity marketing (webinar recap)

QSR Automations and Quikly hosted a webinar called “How Restaurants Can Cut Through the Noise with Scarcity Marketing” on Thursday, November 7. If you missed it, don’t worry. We got you covered.

Consumer PsychologyScarcity MarketingB2C Psychology 1.0

Scarcity marketing and the brain

This post is part of a series called B2C Psychology 1.0

In a world where a single minute on the internet consists of 188 million emails sent, 3.8 million Google searches queried, 4.5 million YouTube videos viewed, and 1 million people logging into Facebook, it can be hard to reach and mobilize target audiences. But understanding the psychology behind why consumers buy is beneficial for marketers to cut through the noise.

Consumer PsychologyScarcity Marketing

How the psychology of Black Friday inspired the founding of a company

Allan and Nan Geller didn’t enjoy shopping. Like a lot of people, they found it uneventful, boring, a chore. But in the early 1990s, things changed. The fear of missing out led them to join in on the phenomena that was Black Friday.

Consumer PsychologyScarcity MarketingB2C Marketing

6 fast facts on scarcity marketing

If used in the right way, scarcity can be a powerful tactic in helping to draw attention to products and motivate consumer behaviors. If used in the wrong way, it can hurt the brand-to-buyer relationship. Here are a few fast facts, covering both angles:

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