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    on March 04, 2020 Consumer Psychology

    Why consumers are saying goodbye to brands (with video)

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    There are a lot of reasons consumers might say goodbye to a brand. Some of which are more predictable than others. 

    When we asked people about why they parted ways with places they were making purchases, we heard all of the usual complaints. Those ranged from receiving too many emails to quality assurance. 

    But one major theme was ingrained in a company’s purpose and values. 

    “As soon as I find a company’s CEO doesn’t believe in something I feel strongly about or they have unethical practices on how they make their products or do their services or treat their employees -- then it’s a no for me,” one woman said.

    While this sentiment was echoed by others, people also cited ad campaigns that were “way out there” and didn’t align with their own values.

    At the end of the day, customers want quality products from brands that reflect who they are and what they believe in.

    Andrea Gonzales-Paul

    Andrea Gonzales-Paul is a brand journalist at Quikly. Her background is in storytelling, specifically working in TV news and documentary filmmaking.