Quikly Blog

Scarcity works exceptionally well in B2C marketing.

The fast-food industry saw a rise in loyalty programs in the last few years as brands worked to find innovative ways to satisfy their customers when dine-in services came to a screeching halt. For a few select QSRs, the hard work has paid off significantly. 

The joy of tracking a package, accumulating points for a loyalty program prize or saving major dollars thanks to an upcoming sale — we’ve all experienced anticipation while shopping.

We’ll let you in on a little secret: Shopping isn't all about buying products or getting service from brands. Consumers want to have fun too.

Many of your brand strategies revolve around two main objectives: retaining current customers and welcoming new ones. To do this, you must regularly maintain high customer expectations and remain top of mind.

Customer incentives are staples in the B2C space for a reason: They promote motivation and anticipation, make customers feel good about themselves and their purchases and help drive sales. But this is only possible if the incentives being offered are valuable to the customer.