Quikly Blog

Joining a loyalty program doesn’t occur by happenstance. Consumers are a logical and emotional bunch that base their decisions on relevance. And what’s one way of displaying relevance through a loyalty program? Providing value. 

Considering loyalty programs are tailored to meet the growing needs of consumers, it’s no surprise that a program's success is largely dependent on its members.

Marketing staples aren’t just some random occurrence. They are tried-and-true tactics that through many industries, consumers and campaigns have proved worthy of being helpful to brands. Loyalty programs are a trusted marketing tool that provides consumers and brands with many benefits, but what makes them work? 

Loyalty programs aren't just a designated channel for brands to offer personalized rewards and incentives to repeat customers. They’re also a strong platform for exercising consumer psychology principles. Scarcity marketing is a tool for encouraging urgency in consumers. Together, the two powerhouse marketing strategies help build brand loyalty — and fast.

Loyalty programs cracked the code on success when brands realized member retention was, in part, based on creativity.

Humans have an innate desire to compete. It gives them a sense of belonging and something to work toward. It also can evoke a sense of loyalty.

If you’ve followed the trajectory of loyalty programs since their start, you may have noticed the many iterations they’ve taken on. 

No matter what type of loyalty goal you're focused on, it’s safe to say that you want to meet your mark as soon as possible. In fact, the sooner the better. But you also realize loyalty isn’t something you can rush through. Building lasting relationships with customers takes time; your customers want to feel confident in their decisions, and once they do, you can trust they’ll stick with you for the long haul.