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Creating a strong loyalty rewards program takes effort and skill. While many brands have tried their hand at building a program that customers love, s...

Loyalty programs are growing in popularity. Customers want spaces that are specifically tailored to their interests and offer them immediate access to...

Increasing loyalty program participation is high on the priority list for most marketers — and with good reason. Loyal customers can bring in greater ...

Being able to acquire a loyal customer base holds a particular level of importance; loyalty influences consumer buying decisions, whether or not custo...

The subscription e-commerce market totaled at least $10 billion in 2018, according to a report by McKinsey.

After Amazon bought Whole Foods, marketers in the grocery space have been motivated to innovate more than ever before.

This post is part of a series called "A Quick Survey."  The case for strengthening your brand’s loyalty program just became A LOT stronger. 

In the first few months of 2019 alone, Nike, Starbucks, Reebok, The Vitamin Shoppe and Tim Hortons all made headlines around new or revamped loyalty p...

The emergence of services like GrubHub and Uber Eats over the last few years has completely transformed the way consumers dine. The appeal is apparent...