As marketers, we're constantly looking at how we can support our audience in decision-making — the decision to engage with our loyalty program, follow our brand on social media, purchase an item and everything in between.
When’s the last time you went shopping for enjoyment? Not tied down by a list or a budget? Depending on your preferences and financial responsibilities, the idea of buying something you hadn’t planned for might seem illogical. Yet, one retailer has mastered the psychological tactics necessary to promote consumer buying decisions that drive high conversion rates.
If you’ve spent any amount of time on this blog or our other web pages, you may have noticed our fascination with urgency marketing. We’ve talked all about how this one concept, derived from various psychological principles, can be used in marketing promotions to drive immediate consumer response over a short period of time.
For most marketers, brand loyalty is a particularly interesting topic. We spend large amounts of time trying to figure out how to cultivate it in our target audience, what needs to be done in order to keep it and how to gain it back if it happens to slip.
