Quikly Blog

Discover the science behind what makes consumers click "buy now" with actionable insights on urgency marketing, FOMO psychology, and proven tactics that top brands use to boost conversions.

picture-of-hamburgers-french-fries-and-soft-drinks

Consumer Psychology

The psychology of fast-food nostalgia

How do you feel about fast food?

Consumer PsychologyB2C MarketingSocial Proof in Marketing

Social proof: What word-of-mouth can mean for your B2C brand

Learning about social proof is one thing, but what about the benefits?

Consumer Psychology

5 insightful quotes on the psychology behind consumer decision-making

As marketers, we're constantly looking at how we can support our audience in decision-making — the decision to engage with our loyalty program, follow our brand on social media, purchase an item and everything in between.

Consumer PsychologyB2C Marketing

The psychology behind consumer regrets, or loss aversion

While it can be fairly easy to identify moments of regret in everyday life, they are also common in the consumer journey. So what should marketers understand about loss aversion? And can it motivate consumers to make a purchase they previously skipped out on?

Consumer Psychology

Why do gift cards work so well as customer incentives? Here’s what psychology says.

You don’t have to be in the giving spirit to know that gift cards are a top incentive.

Consumer Psychology

Consumer psychology: Why urgency causes action

I’ll be the first to admit that my brain rarely associates moments of urgency with anything pleasant.

Consumer Psychology

The psychology behind the Target Effect

When’s the last time you went shopping for enjoyment? Not tied down by a list or a budget? Depending on your preferences and financial responsibilities, the idea of buying something you hadn’t planned for might seem illogical. Yet, one retailer has mastered the psychological tactics necessary to promote consumer buying decisions that drive high conversion rates.

Consumer Psychology

What procrastination can teach us about consumer urgency

If you’ve spent any amount of time on this blog or our other web pages, you may have noticed our fascination with urgency marketing. We’ve talked all about how this one concept, derived from various psychological principles, can be used in marketing promotions to drive immediate consumer response over a short period of time.

Consumer Psychology

5 things to know about consumer incentives — straight from brain science

Here are a few commonly known truths about incentives: many consumers enjoy them, they have to be relevant to a brand's target audience to work well, and they should provide value to the consumer. While it's not hard to find data and analytics to back up these facts, the psychology behind what practices work best for leveraging brand rewards isn’t as available to the average marketer.

Consumer PsychologyB2C Marketing

What to do when your brand makes a mistake (according to social psychology)

We’ve all had moments of great embarrassment. Tripping in front of a crowd, messing up an important presentation, spilling food everywhere. If you can think it, chances are someone’s done it — even high-profile celebrities and brands. And we love them for it; possibly, even more than we did before.