Quikly Blog

Consumer usage habits are the behavior patterns consumers exhibit while interacting with a product. They give ample insight into the value a brand holds for its audience and provide you with data you can use to ensure your product design, marketing and more are working effectively.

Whether it’s a special time of year or a random campaign promotion, you know that limited-time menu items are an especially valuable marketing strategy for many quick-service restaurants. But what if we told you that their success can be tied back to consumer psychology?

Alleviating consumer pain points is a top priority for your B2C brand. You want your consumers to feel good as quickly as possible, and you’re dedicated to doing whatever it takes to make that happen. But when’s the last time you used negative emotions to create a pleasurable shopping experience?

Have you ever noticed how your feelings toward something change once you’ve established some sort of connection with it?  It could be the new restaurant you tried or that new car everyone’s talking about — the item doesn’t matter, the psychology stays the same. 

I’ve always been someone who believes words have power.

How do you feel about fast food? 

While it can be fairly easy to identify moments of regret in everyday life, they are also common in the consumer journey. So what should marketers understand about loss aversion? And can it motivate consumers to make a purchase they previously skipped out on?