Quikly Blog

If you’ve been following along with our consumer psychology blogs lately, you may have noticed one common theme: The human brain has a lot more to do with your consumer buying habits than you might think. It’s often those instinctual decisions (picking a product because you’ve used the brand before, running to purchase an item because time is running out, engaging with a brand that your friends love) that are heavily influenced by all sorts of psychological responses.

I want to tell you the story of how I fell in love with marketing psychology. 

Taking the easy way out might sound bad, but it’s what humans are hardwired to do.

It’s been two months since my first “What I’ve learned about marketing psychology” check-in, and let me be the first to tell you: The learning hasn’t stopped.

When a lot of people first hear about marketing psychology, a marketing strategy that focuses on the human behavior behind purchase decisions, it can be a bit of a shock to know that the way we shop isn’t just based on what products we believe are necessities, but why we think a product or service will better our quality of life. We learn that our brain, and all of its inner workings, help to influence our buying decisions and that, in some cases, our natural responses can be the main reason we made one choice over another.

As proclaimed advocates for all things marketing psychology, we could talk about its benefits for days. 

We’re no strangers to anticipation. We’ve talked about its origin story, the basics of this psychology principle, and we’ve taken you along for the ride. Next, let's talk about its benefits.

Culture is an integral part of every human being. The basis behind which we operate, our culture determines our values, our behaviors, and our wants and needs. For most consumers it is a driving force responsible for their buying decisions. And yet, it flies under the radar as an innate societal structure very rarely prioritized by brands.