Email marketing still works. We won’t reiterate all the proof points, but this article from Inc. is a good review. And we all know email marketing works because virtually every brand in America does it in one way or another. We wouldn’t all still be doing it if it didn’t play a critical role in the marketing ecosystem.
Steve Mann wrote a great article on Enterprise Irregulars last week called the Brains Behind Digital Marketing. This is a subject near and dear to my heart, because at Quikly, we have designed a promotional marketing platform that leverages customer psychology. We get customers excited by activating love of competition, fears about scarcity and missing out, and delight in anticipating something fun . . . especially when we don’t know exactly when it will happen.
