Quikly Blog

The day that started it all, Black Friday will always have a special place in Quikly’s heart and history. Unfortunately, not everyone has the same warm feelings towards the shopping holiday as of late.

If you were to ask us why we’re such proponents of marketing psychology, you can almost certainly bet that we’d begin listing off all the benefits that come with this marketing tool. The most multifaceted benefit to date? Emotional connectivity.

If you’ve been looking for reasons as to why marketing psychology could be beneficial for business, look no further. We’ve got you covered. 

There’s a science to competition, and it’s powerful. Humans have an innate competitive spirit, and it shows in the marketplace.

There are all kinds of ways to leverage marketing psychology for stronger conversions. Psychological principles like scarcity, anticipation, competition, fear of missing out (FOMO) and social proof can immediately motivate consumers to take action. 

Here are three top retailers who are currently using marketing psychology to increase redemption/purchases and first-part data acquisition:

Trust is the backbone of our society. More than a standard human emotion, this feeling works as a blueprint for decision-making. It also functions as the foundation of social proof, a marketing psychology staple.