Standing out in a crowded market often means making creative choices that are outside traditional practices. Mobile app marketing is becoming an avenue for B2C brands to offer customers unique experiences and push the boundaries of standard marketing.
We’ve compiled a list of three consumer-facing brands that are modernizing mobile app marketing.
1. Sally's Beauty
The collaboration was originally announced late last year and has since gained greater traction for the retailer. It comes as no surprise that the beauty brand would place a stronger emphasis on their mobile app marketing, as 80 percent of Sally Beauty’s customers interact with the retailer by way of their mobile app.
Users who spend less than $35 will be charged a delivery fee of $5.95, and orders of greater value will be delivered for free.
2. Amazon
Amazon is taking artificial intelligence to the next level with its addition of cash-back offers.
The retail giant is increasing the mobile app’s capabilities through the “Alexa Shopping List Savings” feature, a savings program that allows Alexa users to benefit from rebate offers from their favorite grocery, drug and nationwide chain stores.
App users will first locate their desired items while using Alexa and then buy the products at the store of their choice. To redeem the offer, customers must take a picture of the store receipt showing the following information before submitting it through the app:
- Name of store
- Location
- Date
- Purchase time
- Price of product
- Total money spent
3. Cafe Rio
Digital cafes are growing in numbers thanks to Cafe Rio Mexican Grill’s latest innovation.
The restaurant's newest digital location takes place in Arizona and functions through the Cafe Rio app and the new digital kiosk. Customers who want to order ahead — curbside delivery, in-store pickup, drive-thru — can use the app for a more convenient experience.
Mobile app marketing is changing the landscape of B2C experiences for both brands and customers. The brands you see above are simply making their mark as modern-day marketers.
