B2C Marketing
5 stages of the consumer journey
Here’s an interesting fact about most consumers: They don’t just decide to purchase a product or support a brand — there’s a specific journey they must embark on before these decisions are made.
B2C Marketing
Most conversions happen during this stage in the consumer journey
Conversions are undoubtedly one of the most prioritized processes for marketers, also making them one of the most sought after.
As a result, if you're like most, you want to know everything there is to know about conversions: Why do consumers choose one brand over another? What influences consumer buying decisions? And if there’s one thing you really want to figure out, it’s understanding when the most conversions are made during the consumer journey.
SMS MarketingB2C Marketing
3 components every text message needs
If you’ve been keeping up with our text message marketing blogs, you may recall a recent post we wrote on the five elements of a strong text message marketing campaign. Originally, we tackled the topic from a psychological perspective, incorporating elements around the brain science of simplicity, urgency, timeliness and more.
Consumer PsychologyB2C Marketing
5 ways to incorporate FOMO into your B2C marketing
When brands create a sense of scarcity, their products and services seem more desirable, driving up demand and ultimately boosting sales. But how can you influence a fear of missing out in ethical ways that also benefit your customers? You’ll need clear-cut tactics that meet your customers where they are and feature honest, psychology-heavy content.
Social Media MarketingB2C Marketing
4 marketing psychology accounts to check out on TikTok
If you’re anything like us, once you first started learning about marketing psychology and how it can benefit your brand, you wanted to get your hands on every resource possible. As luck would have it, social media has quickly become a one-stop shop for all sorts of marketing knowledge, including the brain science behind the best brand practices.
Consumer PsychologyB2C MarketingCompetition in Marketing
4 benefits of leveraging competition within your B2C marketing
Late last year, we found ourselves wanting to learn more about the psychology of competition and how it gained its roots in consumer marketing. Our curiosity led us to Joseph Michelli, a Ph.D. Licensed Psychologist and New York Times #1 bestselling author, who gave us the origin story on consumer competition. He also shed light on a few benefits.
B2C MarketingeCommerce
E-commerce and online delivery: From the start until now
If there was ever a time to discuss the state of retail, it’s now. Supply chain disruptions, inflation, consumer empowerment… there are major changes taking place. And when discussing retail, there’s no forgetting e-commerce.
