Quikly Blog

In the first few months of 2019 alone, Nike, Starbucks, Reebok, The Vitamin Shoppe and Tim Hortons all made headlines around new or revamped loyalty programs. Zoom out to the last year, and the list expands to include Macy's, Nordstrom, Kohl's, DSW, Lululemon and more.

Seventy-seven percent of digital marketers felt greater pressure to meet acquisition and revenue goals coming into 2019 than they did the year before, according to a survey by SheerID.

This pressure isn’t a light one for marketers in retail, where many brands often look at customer acquisition as the holy grail -- the place where all other activities are supposed to lead.

So, what are retail marketers facing? How are they attempting to push through the pressure and march toward acquisition goals? And what else are they thinking about in terms of acquisition?

Here are six answers.