Quikly Blog

Competition is a results-driven concept — one that originated in the brain and has evolved to be a strong consumer engagement tool. This guide is designed to provide context on the value of competition in consumers and how you can implement this psychology in your campaigns.

When a marketing strategy is able to toe the line between innovation and tradition, you can rest assured it’s worth paying attention to. 

Every so often, there’s a collaboration between brands that works so well you wonder how it came about and why consumers responded so positively. 

As a relatively new player in the B2C marketing space, my eyes and ears are open to learning everything I can about the field. That often means I am curious about trends and patterns that are typically labeled as traditional marketing methods.

When cultivated in a healthy way, competition can be an engaging — and fun — motivator for brand audiences. Here are a few ways it appears in marketing:

While marketers can’t read the mind of a consumer, that hasn’t stopped them from trying. Data analytics, buyer personas and the consumer journey are attempts to predict future behavior.