Email Marketingcart recoveryshopify marketingabandoned cart email examplee-commerce strategy
Abandoned Cart Email Example: 7 Templates Grounded in Psychology
With the average cart abandonment rate hovering near 70% across e-commerce, brands are consistently leaving significant revenue on the table. This isn't just a lost sale; it's a critical gap in the customer journey where purchase intent disconnects from action. Standard recovery emails often fail because they overlook the complex consumer psychology behind this decision, from price sensitivity to simple distraction. This guide moves beyond generic reminders, providing a deep dive into seven psychologically-driven abandoned cart email example templates designed to drive ROI.