How Marketers Can Use Incentives More Strategically to Influence Consumer Behavior

Motivating consumers to engage and convert is every brand and retailer’s top priority. Yet in marketplaces rife with competition and billions of dollars in sales, many brands struggle to identify the motivating behaviors that drive consumer purchases.

However, brands that recognize and understand these particular behaviors experience higher levels of customer acquisition, engagement, sales and retention.

THE POWER BEHIND OFFERS AND INCENTIVES

Brands and retailers can drive an increase in purchases and brand loyalty by taking the right steps to truly engage and incentivize consumers. The key is to strategically use discounts, offers and promotions as a vehicle for motivating consumers.

In Quikly’s latest white paper, “How Marketers Can Use Incentives More Strategically to Influence Consumer Behavior,” we walk you through how to develop and distribute promotions and incentives so they fall into one of three main pillars: Exclusivity, timeliness and earning.