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    Holiday

    Cyber Monday recap: 11 brands leveraging urgency marketing

    The creation of Cyber Monday came from a press release sent in 2005 by the National Retail Federation's Shop.org. It has become an online event that l...

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    7 top brands taking digital Black Friday to the next level

    COVID-19 has dramatically accelerated the use of digital as consumers adopt new shopping habits. Retailers have been forced to figure out how to navig...

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    Brands are promoting holiday shopping now

    Every year, the holiday shopping season seems like it's starting a little bit earlier, mostly because: It is. It's actually a phenomenon known as "Chr...

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    Holiday shopping in 2020: 4 things we learned from nearly 1,800 consumers

    No one has had to shop for holiday gifts during a pandemic since the 1918 H1N1 virus. And, obviously, shopping has come a long way since. Technology h...

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    Appealing to consumers over the holidays using psychology

    Whether it's limited time offers, product innovations or other incentives to get people in the door — brands are vying for consumers' attention both i...

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    How To Beat Holiday Retail Woes

    The holiday season is the biggest retail sales period of the year, accounting for up to 30 percent of annual sales (National Retail Federation). Retai...

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    Innovating Holiday Marketing

    It’s beginning to look a lot like...Christmas? Wait, a minute. It’s August. But while consumers are thinking about back-to-school, many retailers alre...