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    Holiday

    Holiday Shopping in 2020: 4 things learned from Nearly 1,800 consumers

    No one has had to shop for holiday gifts during a pandemic since the 1918 H1N1 virus. And, obviously, shopping has come a long way since. Technology h...

    Holiday

    Appealing to consumers over the holidays using psychology

    Whether it's limited time offers, product innovations or other incentives to get people in the door — brands are vying for consumers' attention both i...

    Holiday

    How To Beat Holiday Retail Woes

    The holiday season is the biggest retail sales period of the year, accounting for up to 30 percent of annual sales (National Retail Federation). Retai...

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    Innovating Holiday Marketing

    It’s beginning to look a lot like...Christmas? Wait, a minute. It’s August. But while consumers are thinking about back-to-school, many retailers alre...