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    Consumer Psychology

    Psychology-based tips to improve your B2C-marketing strategy (with podcast)

    If you’re a B2C marketer, having an understanding of consumer behavior can help you be more effective at your job. That’s why we wanted to make a podc...

    Consumer Psychology

    Adding value to your customers’ lives during a pandemic (with podcast)

    The coronavirus has affected every person’s life in some way. Whether it’s how we work, shop or conduct ourselves throughout the world, things have no...

    Customer acquisition

    Re-engaging customers in an uncertain environment (with podcast)

    As states and businesses open back up, brands are struggling with how to navigate both an uncertain and unstable economy. Marketers are trying to figu...

    Retail

    How Vera Bradley is navigating the coronavirus (with podcast)

    The coronavirus has forced most industries to shift the way they do business. But the effects of this pandemic have hit retail especially hard. 

    Consumer Psychology

    Consumer neuroscience during the coronavirus (with podcast)

    As marketers, it’s important to understand what makes people tick. That’s part of the reason we started Market with Me Quikly, a podcast to inform, ed...

    Consumer Psychology

    The psychology of scarcity during the coronavirus (with podcast)

    It’s obvious that the pandemic has changed the way consumers behave. People have been told to stay home, they’ve lost their jobs, and they also see th...

    Consumer Psychology

    How quarantined consumers are engaging with brands (with podcast)

    Around 17 million people have filed for unemployment in the United States because of the coronavirus pandemic. Additionally, state and local governmen...

    Social Media Consumer Psychology

    Social media evolves as quarantine continues (with podcast)

    It’s hard to do virtually anything right now because the coronavirus has made it unsafe to be around people. So consumers have been relying on the int...

    Consumer Psychology

    Millennials are making quarantine purchases (with video)

    Because of the coronavirus, people have been confined to their homes and glued to their devices. We wondered how this was affecting consumer purchasin...