Quikly Blog

Discover the science behind what makes consumers click "buy now" with actionable insights on urgency marketing, FOMO psychology, and proven tactics that top brands use to boost conversions.

Social Media Marketing

How to Improve Social ROI

Social media hardly existed 10 years ago, and it continues to undergo a sea of change. For many years, brands enjoyed free marketing on sites like Facebook and Twitter, but now social media has largely become a pay-to-play marketing proposition.

Consumer Motivation

Hey brands, you have to self-motivate to win at consumer engagement

If we really break it down to a bare-bone definition (this is according to Rutgers University):

Gamify your marketing efforts… and they will come. We promise.

When consumers think marketing they want: Fun, exciting, captivating, unique, memorable and thrilling… to name a few. Right? Unfortunately, brands often get caught up in the busyness of business or budget battles, resulting in the same ol' boring marketing campaigns and tactics.

Managing Vendors for Innovation

As an innovative marketing vendor who is working with some of the biggest companies in America, I have some thoughts on what makes our successful clients successful and what makes other projects get caught up in red tape.

Retail Marketing

Innovative Promotions for Shopper Marketers

According to Quirk’s Marketing Review, “Just a few years ago, [shopper marketing] was a little-understood task driven by promotions or channel marketing and focused primarily on trade. Today, 77% of CPG companies and retailers have a dedicated shopper marketing function, and there is an increasing view that shopper insights are strategically essential." The discipline is growing because CPG brands are beginning to understand its critical and central role in growing revenue.

Retail MarketingEmail MarketingHoliday Marketing

Innovating Holiday Marketing

It’s beginning to look a lot like...Christmas? Wait, a minute. It’s August. But while consumers are thinking about back-to-school, many retailers already have their holiday plans locked and loaded.

Quikly

Quikly Secures $3 Million In New Capital Led By Plymouth Ventures

The marketing platform drives proven and immediate ROI for consumer brands.

Detroit, MI – June 22, 2016 - Quikly, an industry-leading enterprise marketing platform, announced today that it closed $3 million in new funding led by Plymouth Ventures of Ann Arbor, Michigan.

Loyalty ProgramsRestaurant Marketing

How Restaurants Drive Loyalty & Retention

Your customers want value, and you want long-term, loyal relationships with them. More and more restaurants understand that building and maintaining an engaging and effective loyalty program is an excellent way to provide customers with value without simply cutting prices constantly.

Retail Marketing

How Promotions Can Help Merchandisers

Gamification and promotions are an increasingly popular strategy used by almost every industry to achieve a number of important brand goals. But how many promotions can be tailored to achieve specific brand merchandising goals? Brand merchandising goals might include:

Loyalty ProgramsMobile App Marketing

Building Loyalty Through Native Apps

More and more brands are building native apps as one prong in a multi-pronged loyalty strategy, sometimes instead of a browser-based app, sometimes in addition to one. After all, customers prefer apps to browsers, and native apps produce higher user adoption, usage volume and user engagement.

Retail MarketingConsumer Promotions and Rewards

Discounts: Best Practices & Tools

Promotions are everywhere these days—every kind of business is using some form of discounting all year round. Even the companies who say they don’t discount do it every now and then. If you add your name to the email list of any luxury or high-end retailer who says they never discount, you will see that even they do it on occasion to liquidate inventory.