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    Consumer Psychology Scarcity B2C Psychology 1.0

    Scarcity marketing and the brain

    This post is part of a series called B2C Psychology 1.0 In a world where a single minute on the internet consists of 188 million emails sent, 3.8 mill...

    Consumer Psychology Scarcity

    How the psychology of Black Friday inspired the founding of a company

    Allan and Nan Geller didn’t enjoy shopping. Like a lot of people, they found it uneventful, boring, a chore. But in the early 1990s, things changed. T...