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    Customer Psychology

    6 fast facts on scarcity marketing

    If used in the right way, scarcity can be a powerful tactic in helping to draw attention to products and motivate consumer behaviors. If used in the w...

    SMS

    5 ways businesses are seeing results from text message marketing

    With open rates over 90 percent, it’s no wonder that there’s an increasing buzz around text message marketing. But what kinds of results are really po...