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Discover the science behind what makes consumers click "buy now" with actionable insights on urgency marketing, FOMO psychology, and proven tactics that top brands use to boost conversions.

Consumer PsychologyScarcity MarketingB2C Marketing

6 fast facts on scarcity marketing

If used in the right way, scarcity can be a powerful tactic in helping to draw attention to products and motivate consumer behaviors. If used in the wrong way, it can hurt the brand-to-buyer relationship. Here are a few fast facts, covering both angles:

SMS Marketing

5 ways businesses are seeing results from text message marketing

With open rates over 90 percent, it’s no wonder that there’s an increasing buzz around text message marketing. But what kinds of results are really possible? We asked just that to brands who are using it. Here's what we heard back:

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