Consumer Preferences During COVID-19: Holiday Shopping & Current Retail Research

Fall 2020

We’ve heard firsthand from marketers who are struggling to figure out how to best serve consumers right now. And they’ve told us how this holiday season poses an especially unique challenge as consumer preferences continue to change. We're hoping this research can help give insights into what those preferences currently look like.

Download this report to find out what 1,700+ consumers told us about their holiday shopping and general retail preferences during COVID-19, including: 

• How consumers are describing their holiday purchasing behaviors — like how much they'll purchase, how soon they'll start and how many stores they'll visit — this year
• What consumers say will most influence their holiday purchasing decisions this year
• What consumers say their retail preferences look like in general right now, including how willing they are to try new brands and products, how they're currently shopping and much more

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