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How Neuroscience Can Help Brands Effectively Communicate to Consumers Right Now
November 19, 2020 at 11 a.m. PT / 2:00 p.m. ET
In times of uncertainty, communication is key. As those of us in marketing navigate what is likely one of the most uncertain times our brands have experienced, we’re all feeling that weight — which is why Quikly is hosting a webinar with two experts on communication. Together, we’ll break it down to its foundation.
During this one-time live event, Dr. Matt Johnson will deconstruct the neuroscience, or brain science, of communication. Then Professor Prince Ghuman will show you how to put the science into practice for interpersonal and marketing communications.
There may be no single ability more crucial to brands than communication, because we’re all in the business of connecting. Our team hopes this content serves you not only in this moment, but for whatever the future holds.
Please note: This session will not be recorded. Please join the live event for access.
ABOUT THE EXPERTS:
Dr. Matt Johnson and Prof. Prince Ghuman are authors of Blindsight, the definitive book on neuromarketing, and founders of PopNeuro.com.
Media: Ted Talk on Neuromarketing
Contributor: Forbes
Research: The Impact of Empathy in Marketing; The Ethics of Marketing and Persuasion
ABOUT THE MODERATOR:
Andrea Gonzales-Paul is a brand journalist at Quikly, a tech company that leverages incentives and psychology to help brands immediately increase consumer response around key marketing initiatives. She has a background in journalism that includes work for CNN, ABC News and Scripps.