Featuring research from a top consumer psychologist, and based on our blog series!

In a world where there are so many ways to engage with consumers, it can seem more difficult now than ever before for marketers to cut through the noise.

Take just one single minute on the internet. Visual Capitalist reports there are 188 million emails sent, 3.8 million Google searches queried, 4.5 million YouTube videos viewed and 1 million people logging into Facebook. And that's only a fraction of the noise your potential and existing customers are facing.

We interviewed a top consumer psychologist on how psychology can help you to break through that noise, so you can reach and motivate more consumers. Find out what we learned about these psychological motivators: 

• Brand humanization
• Scarcity
• Social proof 
• Competition 

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