In the first few months of 2019 alone, Nike, Starbucks, Reebok, The Vitamin Shoppe and Tim Hortons all made headlines around new or revamped loyalty programs. Zoom out to the last year, and the list expands to include Macy’s, Nordstrom, Kohl’s, Lululemon and more.
While retailers and quick-service restaurants (QSRs) have largely dominated this news coverage, even airlines and hotels have been taking fresh looks at loyalty incentives.
Across industries, there are launches of first-ever loyalty programs and revamps of old ones. The one thing that’s consistent across the board is a steady need to keep customers coming back. Find out how top brands are doing just that in this eBook.
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