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    Psychology-based tips to improve your B2C-marketing strategy (with podcast)

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    Adding value to your customers’ lives during a pandemic (with podcast)

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    Re-engaging customers in an uncertain environment (with podcast)

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    How Vera Bradley is navigating the coronavirus (with podcast)

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    Consumer neuroscience during the coronavirus (with podcast)

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    urgency marketing, scarcity, FOMO

    The changing nature of Black Friday as told by shoppers (with video)

    If there was one thing that was apparent around 2019’s Black Friday, it was the significant amount of money people are continuing to spend.

    urgency marketing, scarcity, FOMO

    9 fast facts about Amazon Prime Day 2019

    Amazon Prime Day has become the Black Friday of the summer, and the days leading up to it are a media frenzy. This year, the event ran from July 15-16...