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    urgency marketing, scarcity, FOMO

    Incentivize consumers with more than discounts

    It can be hard to get consumers to do anything when they're inundated with digital offerings and outreach. Incentives are a great way to engage consum...

    urgency marketing, scarcity, FOMO

    The changing nature of Black Friday as told by shoppers (with video)

    If there was one thing that was apparent around 2019’s Black Friday, it was the significant amount of money people are continuing to spend.

    urgency marketing, scarcity, FOMO

    9 fast facts about Amazon Prime Day 2019

    Amazon Prime Day has become the Black Friday of the summer, and the days leading up to it are a media frenzy. This year, the event ran from July 15-16...